Recently in gambling news, Playtech acquired Mobenga but the future was a bit hazy. There were no plans for additional acquisitions at that time. Playtech seeks fresh and new platforms and innovation to supplement their gaming package and improve the technological aspect of their brand. Playtech has announced the acquisition of Ash Gaming.
Ash Gaming was established in 2002. Players may be familiar with many of their slot games such as Leprechaun’s Luck, Amazon Wild, Wild Gambler and Hawaiian Treasure. Here’s a bit about them as posted on the official Ash Gaming website.
“Ash Gaming is a leader in its field, focusing solely on providing innovative, best-of-breed games to the betting and gambling sector. Our customers are large operators, bookmakers and platform providers.
The company began life in 2002 delivering specific custom projects for customers in the early online gaming market. It has rapidly evolved delivering an extensive portfolio of products across the industry sectors in multiple languages.
Ash Gaming’s fundamental approach is to deliver the highest quality gaming experience for the player whilst delivering a profitable game for our customers. Our teams achieve this using tried and tested approaches balanced with creativity and innovation, adding the magic that keeps players returning time and time again.
Quality is key and the company is structured around a strict level of quality assurance. We hold a Gambling Software License issued by the UK Gambling Commission.
Employees are our most important asset; we nurture our staff and provide a workplace that encourages ideas and innovation. As a result we enjoy an incredibly low staff turnover rate and hold the Investors in People award. Based at Southwark, London, our team of over 30 people pride themselves on delivering world-class games.”
₤15.5 million will immediately go from Playtech to Ash Gaming followed by a deferred payment of ₤7.5 million over the next three years. This is the fourth acquisition for Playtech since 2011 and the tenth total.
Playtech has said that Ash, “Enhances Playtech’s wholly-owned content library and value chain economics; complements Playtech’s technology leadership with additional premier content capability.”
Playtech CEO Mor Weizer said, “We see this as complementing our strategic actions by ensuring class leading content alongside our leadership in technology. Together this makes a powerful combination and by owning significant games content we will maximize both revenue and earnings across the value chain. In newly regulated markets both in Europe and other territories such as Canada, Ash Gaming’s content is set to gain considerable traction.”
Are you a fan of Playtech? Do you think this recent acquisition will improve the brand?
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