William Hill, a giant within the online casino industry, has made gambling news by sealing a deal with Real Radio to sponsor a program called Real Radio Matchday: Live! William Hill operates both land based betting facilities and online casinos. The sponsorship of Scotland's new look Saturday afternoon football show is a huge deal for them.
Alan Rough hosts the football show and weeknight Real Radio Phone-In host Fraser Thomson is focused on interviews with fans before a match. Alan ‘Roughy’ Rough was a Scottish footballer and current icon playing in the 1978 and 1982 FIFA World Cup. Rough played represented his country playing a total of 53 times.
The managing director of Real Radio, Gavin Bruce, commented, “This is the first time William Hill have sponsored a show on Real Radio and we’re really pleased to welcome them on board for the coming football season. What better brand than the official betting partner of the Scottish Premier League, to sponsor the show.”
“The new look Saturday show offers a strong platform that will not only deliver for our listeners but our new partner too. Real Radio Matchday: Live! will be the place to have your say, whether your team has hit the pitch with an early kick off, or are still to kick a ball; we’ll be there with the fans every step of the way, eagerly watching the new season unfold.”
David Lynn, Head of Media for William Hill added, “We are really excited to be linking up with Real Radio and sponsoring their Saturday Matchday: Live! programme. It brings together two great brands and offers a great opportunity to engage, interact and have fun with their audience on all matters football.”
This is a good direction for William Hill. Hopefully it will build their reputation even further.
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